Being Stupid Costs You
Engadget has a story about Best Buy charging customers $30.00 to apply firmware updates to PS3s. Of course if you read the comments people are claiming this is extorting customers' ignorance. That may be true but honestly I think it's just further proof that being stupid will cost you money.
Applying a firmware update to a PS3 is dead simple, but some people are ignorant of that. That ignorance just cost them $30.00 and hopefully they'll learn a lesson and figure out how to update their own firmware.
Being stupid is costly so do yourself a favor and learn everything you can.