Climate Something or Other
If at first you don't succeed change the name of your target and try again. Just as corn syrup is changing it's name to corn sugar and Blackwater changed their name to Xe global warming climate change is getting a name change to climate disruption. As with most thing involving climate something or other Borepatch has a good writeup about how a certain staffer in the Obamessiah's administration came up with the glorious idea of doing the name swap.
I'm not a rocket scientist but I believe if your crusade lacks so much popular support and scientific backing that you have to change the name twice to drum up fear you should find something else to make money on. It seems people don't really want to jump on the carbon credit scheme and climate something or other isn't scaring many people anymore. Just give up and find another scam already.